Marketing Features

REDUCE NO-SHOW APPOINTMENTS

Cut no-shows by 79% with auto appointment reminder texts that get sent out 24hrs prior to the appointment- these are totally configurable. Send thank you emails and get reviews on your treatments. Target customers by age and gender through email or SMS. Hair salon marketing strategies is bulging with pre-set, SMS/text message campaigns ready to work like your own in-house marketing manager. For those with more time and confidence, you can simply define and trigger your own campaigns.

Either way, SMS marketing is the most powerful way of maintaining, strengthening and re-establishing customer relationships aside from in-salon contact. The mobile marketing systems are revolutionising how salons market and contact their clients. Send emails and SMS Messages quickly and easily to simply remind them of their appointment or inform them of the latest offers in your salon.

Text and email is a great way to keep in touch with your customers. With Salon Marketing Strategies you have the option to send appointment reminders quickly and easily providing your clients with a more personal experience, but also will help to eradicate expensive no shows.

2 WAY SMS MESSAGING

Time and time again, SMS has been shown to be the single most powerful way of maintaining and strengthening customer relationships. Customers will be able to respond to SMS texts wherever they are to either confirm or reschedule their appointment. Once confirmed this would automatically change in the salon day book. Saving you more time and resources.

INTEGRATED TEXT MESSAGING

Reduce no-shows by notifying your clients about their upcoming hair appointments, confirm these appointments by using 2 way SMS, send marketing campaigns to targeted customers using our reports and the sms/text feature. They're GDPR setting set on their client profile will also prompt you, in how they would like to be contacted. 

You can even send out thank you messages after the appointment or send messages individually from the customer profile page.

IN SALON COMMUNICATIONS

Chat with your customers using the live chat option of the online booking. Track sent sms and emails through the client's profile activity timeline.

Target customers by the bought treatments and hair products and send out promotional offers by sms and email.

Use the MailChimp newsletter integration to automatically add your clients to MailChimp from which you can send out email campaigns. Automatically notify customers of upcoming appointments by SMS and email.

CLIENT CARE CONTROL

Keep your customers returning in your salon for even more

Your customers are your most essential possession, this is why it is crucial that you enter the details for each and every customer who visit. The storing of precise complete customer records is critical in any company and especially in businesses within the service sector.

Where available, postcode recognition is included. Prompts to ensure completeness of data are also there to help you.

Customer source information can be kept consisting the option to run introduce a friend schemes. We can even store the clients preferred choice of refreshment.

Through this customer loyalty schemes can be implemented and tracked including the ability to utilise balance gained as a currency against purchases whether it be hair products or treatments. Customer accounts can be managed with a pre-payment and credit account facilities available if required.

DISCOUNT CONTROL

The checkout system instantly deducts discount for customers that have been allocated a discount level by the salon manager/owner.

This saves time for staff as your staff wouldn't have to calculate this, and all information will be stored under the client profile. If this is a special one off treatment created by the hair stylists they would also have the capability to create their hair treatments/ courses within the system. 

EMAIL MARKETING CONTROL

Increase sales and revenue with HairSalonSoftware.com with automatic email appointment confirmations. After creating an appointment, an automatic email is sent within 48 hours after the appointment was made to the client, ensuring they are reminded of their appointment date and time.

This feature is a low cost email marketing tool totally automated and easy to setup. You will be able to send and set up campaigns such as event promotions, special occasion emails.  

Email’s are an awesome tool for marketing your business. It’s easy, it’s efficient, inexpensive and if you go through our feature, you will find out how easy you can deliver sales messages to people who sign up for them.

Within the next few months of migrating to HairSalonSoftware.com you will learn:

  • How to attract subscribers who are interested in your salon.
  • The three different types of messages you can send.
  • How to create a good looking email without a web designer.
  • The secret to sending video in your emails.
  • What other salon owners do to get great results with email.
  • And more…
 

FACEBOOK MARKETING 

Offer exclusive discounts and prices via Facebook.

Social media is a powerful effective tool especially when you need to communicate and interact with the hair community in real time. HairSalonSoftware.com links directly with your Facebook and Twitter accounts so salon updates can be posted quickly and easily.

It's always important to keep hair salon clients updated with the latest offers and promotions. Facebook and Twitter boost on the traditional email approach strategy because the client moderates their own social network, only including as friends or following who they want. A post to a Facebook wall or a tweet that appears in a customers Twitter feed is more likely to be read and responded to than an email that ends up in their Junk or Spam email folder sometimes.

Facebook Marketing Salon Services, Twitter, Instagram, Pinterest.

Used effectively the ClinicSoftware.com social networking features will maximise the beauty Clinic ‘s business potential. Any last minute availability in the appointment book can be Tweeted or released to your Facebook wall and the message customised to include a direct link to your ClinicSoftware.com online booking page. Friends and followers can just follow the link and get instant access and then book directly, what could be easier!

Gain more appointments and let your Facebook fans, followers, existing and new clients book appointments from your Facebook page. Your customers can schedule an appointment from the Facebook social website and you gain new customers and more appointments thanks to the power of social media.

GIFT VOUCHERS

Promote your salon, and look good doing it, with customised or pre-designed gift cards that can be reloaded and reused and integrate directly with the HairSalonSoftware.com POS.

Our graphic designers are available to assist with card design using your logos. From simple to complex, we provide fast, accurate and high quality plastic card products at competitive prices. You’ll get what you ordered on time without problems. Drive your customers to come back time and time again with the use of your salon vouchers. Provide them with seasonal, birthday and one time discounts to make them feel special. 

Use gift vouchers and watch your salon grow and invite loyal customers to return time and time again. 

GROUPON AND TREATWELL CODES

If you have a partnership with Treatwell or Groupon selling your services now you have chance to check all unique codes of your customers and once one code it is validated, your customers will not be able to use the same code for a second time at the other branch or in the same branch.

As a salon owner you will be able to monitor the success of your business when your Groupon and Treatwell codes are in use. You will be able to see how many people are using these codes, when and track its popularity. 

LOYALTY CARDS

Reward your customers for singing your praises by offering them an incentive. Customer loyal cards are a good way of doing this, as you will be letting your customers know that you are grateful for their promotion. 

Rewarding customers for providing you with referrals is the best way in doing this as they will be providing you with new customer for close to nothing. Providing this incentive will allow you to watch your business as it grows whilst keeping your loyal customers happy. 

HairSalonSoftware.com loyalty schemes make use of the latest technology. From simple plastic credit cards and tags with barcodes in the salon through to QR code barcodes easily readable via smart phones to book online all your services. You choose the best option for your hair salon!

NEWSLETTER

Communicate efficiently with customers through automatic email blasts and newsletters. Let HairSalonSoftware.com give you more time to serve your clients, and start to use the newsletters feature.

HairSalonSoftware.com offers a unique opportunity for a hair salon to connect with their customers via the internet and mobile phone networks. This has allowed customers to keep in touch with the latest news on your salon development and the hair styling industry; almost like creating your own community online. 

Each site created by HairSalonSoftware website has built in news pages and archives. Adding a news story or an promotional event is a single step operation and requires only basic information to be entered by the user. Clinic Software ensures that the event appears on the Clinic ‘s website with the correct style.

Salon customers can even subscribe to HairSalon news and access this through their internet browser. 

HairSalonSoftware.com has built in newsletters in real time connected with Aweber newsletters lists and editors to distribute news via email. This is a cost effective way to promote your hair salon. Automatic and dynamic newsletters can even be created and scheduled to distribute news content as and when it is added or updated to the Hair Salon Software website. HairSalonSoftware.com is guaranteed to increase your profitability and empowers you to be in complete control of every aspect of your practice.

Salon Newsletter Secret
We Offer More Than Just A Software! Make your salon more profitable! Make your salon more efficient! Make the most of your time!

ONLINE MARKETING

Salon Marketing Strategies

With HairSalonSoftware.com, you can access your accounts and run your business from anywhere in the world. Your trusted managers or accountants can log in and view your reports too, providing valuable real-time advice.

HairSalonSoftware takes care of your data security and privacy, so you don’t have to. Your data is stored on our secure servers and backed up regularly, so even if your computer is lost or stolen your data is safe. We are In-Cloud based and can be accessed from any internet connection through your web browser. No additional software required.

You control who has access. The only people who can see your salon data are those you choose. Your managers or accountants can log in at any time, to a single place and view your business information. No more sending files via email. HairSalonSoftware requires no installation, manual backups or maintenance. 

All software updates and are automatically applied and available next time you log in, ensuring you get access to all the new Hair Salon Software functionality as we develop it.

Our software will offer you features to use the online marketing connected with the most professional ultimate newsletter system, with Twitter, Facebook and Instagram.

Clinic Software’s Salon Marketing Strategies is bulging with preset, automated SMS (text message) campaigns ready to be set to work like your own in-house marketing manager. Or, for those with more time and confidence, you can simply define and trigger your own campaigns.

Either way, SMS marketing has been shown, time and again, to be the single most powerful way of maintaining, strengthening and re-establishing customer relationships aside from in-Clinic contact. Salon mobile marketing systems are revolutionising how Clinic s market.

Facebook & Twitter Clinic Marketing Strategies

Get 79% of new customers to like your Facebook page via auto-likes feature. Take credit bookings through your system and redirect your customers to your online booking page. Increase referrals when customers post positive reviews on their Facebook page to hundreds of connections.

SMS Text & Email Salon Marketing Strategies

Cut no-shows by 79% with auto appointment reminder texts. Send thank you emails and get reviews on your treatments. Target customers by age, gender for email or SMS.

Either way, SMS marketing has been shown once again, to be the the most powerful way of maintaining, strengthening and re-establishing customer relationships aside from in-salon contact. The mobile marketing systems are revolutionising the hair salon market.

Send emails and SMS Messages quickly and easily to simply remind them of their appointment or inform them of the latest offers in your salon.

Text and email is a great way to keep in touch with your customers.

With Salon Marketing Strategies you have the option to send appointment reminders quickly and easily which not only give your customer a more personal experience, but also will help to eradicate expensive no shows.

The text and email feature also allows you to do professional marketing of your latest offers and promotions to specific mailing lists. This means you could target specific groups for example: customers with a birthday in the next month, anyone who hasn’t been to the salon for the last 3 months, customers who have spent X amount in the salon. The main benefits of this feature is that you can target specific groups of customers, professionally and actively increase the number of people coming through the door, increase the spending of your customers and improve the relationship with your customers, therefore greatly increasing your turnover.

Benefits of using Salon Marketing Strategies and our appointment booking and reminder system include:

  • Increased client loyalty
  • More frequent visits
  • Additional services and treatments
  • Higher product sales
  • Team member retention
  • Increased salon profile and status

Salon Marketing Strategies in a similar way to second visit customers increases retention from 20% to 70%.

Retain Existing Clients Using Our Salon SMS Marketing Suite
Rewarding existing clients with promotions, reminders and incentives has been shown to be an extremely powerful method of retention. Campaigns, which HairSalonSoftware salon management software will run automatically, include:

  • Recommend a friend
  • Cancellation promotion
  • Appointment reminders
  • Birthday campaigns
  • No show reminders
  • Seasonal occasions like Mothers’ Day, Easter Day, Christmas Day

Salon Marketing Strategies will help you

  • Introduce new clients
  • Reduce no-shows
  • Improve client retention
  • Increase average bill value
  • Promote new services
  • Drive-up retail sales and more …
 

SPECIAL OFFERS

With our software you have full capability to create special offers and promotions for your loyal customers. You can create special packages with products, services or both of them in the same promotional package at a special price.

You can create a special promo pack, set up the discount for that hair treatment/ package, then you have only to add products and services inside and the software it will automatically calculate the discount for all products and services from that promotional pack/offer.

You have no limits, you can create how many offers do you want and when you want.

TEXT MARKETING

Text Marketing Software Control is about understanding your clients so that you retain them and introduce them to new products and services.

Hair Salon Software provides advanced campaign management to help you do exactly that. When you have defined a campaign you can use it to send SMS messages, or emails.

Using the information Hair Salon Software has stored, can be used for all types of marketing strategies such as non-returning clients, upcoming birthday, clients not already purchasing products, clients purchasing only certain product lines and much, much more.

Text Marketing Software – Automatic Reminders
Keep in touch with your clients from right inside your Hair Salon software. Send e-mail and text messages as well as automated salon marketing, appointment reminders, and copies of receipts! Upcoming appointment reminders are delivered automatically to clients by text or e-mail when they have an appointment coming up. Just a quick one-time setup, and no one gets missed with Hair Salon Software Messaging!

Hair Salon Software’s automated text messages appointment reminder feature will significantly reduce your appointment no-shows and delivers the lowest cost SMS service available within the industry. Powerful text marketing to get clients returning. Not just for booking reminders.

Text Marketing Software – Appointment Notifications
Enjoy hassle-free communication with appointment creation and adjustment e-mail & text notifications that can be sent to clients.

Text Marketing Software – More:

  • Fully Customisable SMS and Email messages – mixed with full templates to for your brand.
  • New clients, each time a new client is added to the client database, you will send a welcome message.
  • Lapsed Clients – Hair Salon Software will send messages to all your existing clients sms text reminders with 48 hours before the appointment.
  • First Visit Follow up’s – When a client completes their first appointment you will send an “Thank you!” message, followed by subsequent reminders.
  • Second Visit Follow up’s – When a client completes their second appointment you will send an “Thank you!” message, followed by subsequent reminders.
  • Birthdays – Simply collect your clients day and month of birth and you will send messages 5 days prior to the clients birthday and on the day of the clients birthday.
  • No Shows,Automatically send a message to all your clients that failed to show-up on the previous day.

How will Text Marketing Software help my business?
By saving you time and money. Here is what a few users have already told us:

“Confirming our appointments by text message is so much easier and quicker than calling people. That took a lot of time, we didn’t always make all the calls and never got through to everybody. Some people didn’t appreciate the call as they were at work or busy. Using text messaging is much more discreet and we can confirm all of the next days appointments in a minute or two. Phoning would tie up the salons phone line, take 2 or 3 hours and cost us more on our phone bill than we pay for text messaging.”

“Customers like receiving the reminders as sometimes they tell us they would have forgotten. Some call us back or text us back and rearrange which is better than not turning up as we can then offer a cancellation slot to people on our list.”

“If we have gaps in our bookings we send out texts to customers we haven’t seen for a while and offer them a promotional price just for the quiet times. It works well and we have to be careful not to send out too many texts so as not to disappoint customers when we’re 100% booked.”

“We text some customers to send us their feedback either by email or text to make sure they’re happy or if we could have done anything different or better for them.”

TWITTER MARKETING

Offer exclusive discounts via Twitter
Social media is a powerful tool when you need to interact with your community in real time. Hair Salon Software connects directly with your Facebook and Twitter accounts so salon updates can be posted quickly and easily.

It’s always vital to keep salon customers updated with the latest offers and promotions. Facebook and Twitter improve on the traditional email approach because the customer moderates their own social network, only including as friends or following who they want. A post to a Facebook wall or a tweet that appears in a customers Twitter feed is more likely to be read and responded to than an email that ends up in their junk or spam email folder.

Used effectively the Hair Salon Software social networking features will maximise the salons business potential. Any last minute availability in the appointment diary can be Tweeted or published to your Facebook wall and the message customised to include a direct link to your Hair Salon Software online booking page. Friends and followers can just follow the link and get instant access and then book directly, what could be simpler! Hair Salon Software.com is guaranteed to increase your profitability and empowers you to be in complete control of every aspect of your practice.

 

 

AUTOMATED MARKETING

With automation tools, appointments can be automatically booked and graded by how well they fit a hair salon ideal customer profile.

Automation of repetitive tasks gives your team more time to concentrate on growing up the salon and take more appointments from different channels.

With text marketing, you can automatically confirm bookings via SMS Text, reducing the number of no-shows and cutting back the time you spend on the phone confirming appointments.

Automated online booking means that confirmed bookings are entered directly into the appointment book, not just a booking request.

Automated different activities from taking appointments, to payments, reminder, thank you messages, and marketing offers it could save a lot of time and you can focus on other important steps to grow your salon, save time and get organised.

SMART MARKETING

Benefits of using Hair Salon Marketing Strategies and our appointment booking and reminder system include

Benefits:

  • Increased client loyalty
  • More frequent visits
  • Additional services and treatments
  • Higher product sales
  • Team member retention
  • Increased salon profile and status

Hair Salon Marketing Strategies in a similar way to second visit customers increases retention from 20% to 70%.
Retain Existing Clients Using Our Salon SMS Marketing Suite

Rewarding existing clients with promotions, reminders and incentives has been shown to be an extremely powerful method of retention. Campaigns, which ClinicSoftware’s salon management software will run automatically, include:

  • Recommend a friend
  • Cancellation promotion
  • Appointment reminders
  • Birthday campaigns
  • No show reminders
  • Seasonal occasions like Mothers’ Day, Easter Day, Christmas Day

Salon Marketing Strategies will help you

  • Introduce new clients
  • Reduce no-shows
  • Improve client retention
  • Increase average bill value
  • Promote new services
  • Drive-up retail sales
 

BUILT IN SMS AND EMAIL

Marketing - SMS Text Marketing – Email Marketing

Clinic Software’s Marketing Strategies is bulging with preset, automated SMS (text message) campaigns ready to be set to work like your own in-house marketing manager. Or, for those with more time and confidence, you can simply define and trigger your own campaigns. Either way, SMS marketing has been shown, time and again, to be the single most powerful way of maintaining, strengthening and re-establishing customer relationships aside from in-salon contact. Salon mobile marketing systems are revolutionising how salons market.

SMS Text & Email Clinic Marketing Strategies

Cut no-shows by 79% with auto appointment reminder texts. Send thank you emails and get reviews on your treatments. Target customers by age, gender for email or SMS. Salon Marketing Strategies is bulging with pre-set, SMS/text message campaigns ready to be set to work like your own in-house marketing manager. Or, for those with more time and confidence, you can simply define and trigger your own campaigns.

Send emails and SMS Messages quickly and easily to simply remind them of their appointment or inform them of the latest offers in your salon. Text and email is a great way to keep in touch with your customers. With salon Marketing Strategies you have the option to send appointment reminders quickly and easily which not only give your customer a more personal experience, but also will help to eradicate expensive no shows.

The text and email feature also allows you to do professional marketing of your latest offers and promotions to specific mailing lists. This means you could target specific groups for example: customers with a birthday in the next month, anyone who hasn’t been in for the last 3 months, customers who have spent X amount in the salon.

The main benefits of this feature is that you can target specific groups of customers, professional actively increase the number of people coming through the door, increase the spending of your customers and improve the relationship with your customers, therefore greatly increasing your turnover.

SALES & PRODUCTS

Grow Your Sales

Many hair salons run into the same problems at some point in their lifetime: They have great services, but they don’t know how to grow their business to the next level. How do you increase bookings and win appointments? How do you grow your sales while keeping costs under control?

HairSalonSoftware.com can help jump-start business growth for small businesses. HairSalonSoftware.com streamlines operations, allowing you to increase sales, and decrease your costs.

In nearly every industry, there is more competition than ever before. This means it’s harder than ever to win new customers. Winning new customers comes down to who is better organised, better prepared, and better informed. HairSalonSoftware.com was designed to make taking more appointments as easy as possible.

Grow Your Bookings

Keeping track of customers on a spread sheet just doesn’t cut it anymore. HairSalonSoftware.com allows you to organise all of your customers, get an accurate view of your bookings, and better forecast your business.

Decrease Your Costs Bootstrapping and staying lean allow small businesses to maintain a competitive advantage over larger businesses. HairSalonSoftware.com helps keep software and personnel expenses low, improves support while shortening down times, and decreases the risk and difficulty of scaling up your business.

LEAD MANAGEMENT